What you need to know about MailChimp
I’m sure you’ve heard a lot of bloggers and business owners talk about how important it is to have an email list and I agree (even if mine is so tiny).
Facebook and Instagram keep changing their algorithm which greatly affects the number of people, that get to see your posts.
Facebook pages are not as they used to be. In order to reach more people you have to either have a good social media strategy, post consistently or pay to promote your posts.
What is MailChimp?
MailChimp is an email marketing platform.It is good for those who are just getting started and have a limited budget.
It is free up to 2000 subscribers and allows you to send up to 12000 emails per month.
MailChimp Main Features
You can create a signup form and place it on your blog or website. It can either embedded or a popup subscription form.
You can create an email that goes out whenever someone subscribes to your blog or website. A welcome email and freebies are sent this way.
A landing page is a page created for a specific purpose - marketing or advertising. It has a call to action (CTA) e.g. buy now. It is an effective way of urging people to subscribe or buy something.
You can connect your MailChimp account to a lot of platforms and apps. This makes work easier and saves you time. My MailChimp account is connected to my Squarespace account, Google Drive and Zapier. This means that whenever someone subscribes to my blog, their email address is saved on Google Drive and Zapier sends it to MailChimp. If I had a problem with my MailChimp account, I’d still have my list in Google Sheets.
You can create Facebook and Instagram ads from your MailChimp account. The best part is you get to choose your ad’s audience.
Analytics give you an idea of how your email campaigns are performing and what campaigns perform better. You are able to see how many people open your emails. You are also able to see how many people click on links in your email.
There are a good number of email marketing platforms out there. Your choice will mostly depend on cost and ease of use.