Pinterest for your Blog or Business 101

Pinterest for your Blog or Business 101

How to Set up your Pinterest Account

Pinterest is more of a visual search engine than it is a social media platform. Pinterest is the go-to platform for recipes, home decor and fashion ideas. One would easily think it wouldn’t work for their business if it had nothing to do with food or fashion.

Just like Google or Bing, people go to Pinterest to search for solutions and ideas.

If your SEO game is not so strong then chances of your business popping up in google search are slim and this is where Pinterest comes in handy.

So, how do you get started?

Set up a Pinterest Business Account.

Start by setting up a Pinterest Business Account for your blog or business. If you have a personal account for your blog,convert it to a business account.

set up pinterest business account.png

A business account gives you access to analytics. With analytics, you will be able to see how many people your pins are reaching and how people are interacting with your pins (saves and clicks). Your goal is to get as many clicks as possible.The number of clicks is equal to the number of website visitors.

There are millions of people using Pinterest every day. That is huge! You can’t afford to miss out on that.

You can also promote your pins and reach even more people when you have a Pinterest business account.

Add a profile picture and an informative bio that explains what your website or business is about. Include keywords in both your profile name and your bio. Your goal is to pop up in search results.

Your Pinterest URL should also have your business name in it. E.g pinterest.com/chitengestories

verify your website

You verify your website by claiming your website.Go to Pinterest setting and claim your website.Claiming your website will make possible it for you to see your analytics and enable rich pins. Rich pins have more information about a pin than regular pins.

claim website on pinterest.png

Create boards and add pins

Create about 15 boards that are relevant to your blog or business. Your board names should be potential search terms (keywords). If you have a boutique and you sell women’s clothing, your board names should be something like summer dresses, trending winter clothing for women etc.

Add board descriptions to your boards. Explain what people should expect in each board. Remember to use keywords in your descriptions.

After creating your boards, add about 25 pins relevant to each board. Pin both your content and other people’s content that is related to yours.

Follow relevant account and join group boards. Group boards are not as relevant as they used to be.

Pin at the right time

Pin about 30 to 100 pins in a day. Not at all once. Do it through out the day. Find out your best performing times and pin more of your pins around that time.

There you have it. If you haven’t already created your Pinterest account head to Pinterest and sign up.

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