Five Ways To Improve Your Blog To Get Brand Collaborations

Five Ways To Improve Your Blog To Get Brand Collaborations

Guest post by Margaret Bourne

About the author

Margaret Bourne is the owner of SuburbanTourist.ca, a lifestyle blog, and a PR professional. Aside from blogging on lifestyle and art of blogging topics, she also mentors bloggers who are looking to take their sites to the next level.

Five Ways To Improve Your Blog To Get Brand Collaborations

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I’ve seen this many times before. The question that comes up from bloggers who want to work with brands, but just seem to be getting the occasional product sample sent their way. What do I do to improve my blog to get brand collaborations?  

The good news is that anybody can build a blog brand that looks professional, with great content. The bad news is that it will take a bit of work. But nothing great comes in life without some extra effort.

We’ll explore some of the key areas where many bloggers are failing to appeal to their audience, both a general reader and those who might be willing to partner with them – brand managers, PR professionals and other marketing specialists.

So how can you improve your blog to get brand collaborations?

1. Use A Professional Theme

Having a professional-looking, up-to-date theme that’s SEO compliant, is responsive and mobile-friendly makes a world of  difference in what you can do and how your blog looks.

Being able to customize for a clear, spacious font, widgets and graphics means you can craft something that makes your blog stand out as your very own, with the information you want to share.

Themes that make your site easy to peruse and read are those who keep readers on them longer. Brands want to work with bloggers who produce results. If your stats for time spent on a page are low, it means readers aren’t sticking around to read what you’re writing.

2. Clean, Attractive Photos

If you’re a lousy photographer, don’t despair. There are numerous sites for free stock photography that you can use for non-commercial purposes. Some of them, such as Pexels or Unsplash, have thousands of photographs that will work for many blog niches.

If you’re doing a product review, try to use the following tips to make your photos look better:

  • Take your photos during the day, in natural sunlight. Overcast days are the best as the light is muted and not harsh.

  • Always crop and edit your photos so that unnecessary things in your images are out of sight.

  • If you don’t have Photoshop, consider using smartphone apps such as Colorstory, Snapseed (great free app with tools to remove unwanted blemishes or spots, and other great photo-editing features), Afterlight and VSCO give you the opportunity to edit and spruce up your images so that they look great.

  • Lighten dark photos with photo editing apps. We want to see the product!

  • If it’s blurry, don’t use it. Sometimes the sharpening feature on editing apps makes the photo look worse.

3. Always Do A Spell Check!

And a grammar check. I’ve sometimes found myself re-reading my published blog post and finding a missed error. I’m so eager to hit the publish button that mistakes happen. Fix them as soon as you can.  

Just as your site should look professional, good spelling and grammar mean you care about how you present information. Showing care in your work means you respect your readers and want them to clearly understand what you’re saying.

A good way to ensuring your spelling is correct is to write your blog post in WordPress or another writing app that has a built-in spell-checker. Many of these also have a grammar checker. Grammarly is another option if you need help with grammar.

Another tip is to read your post backwards – from the bottom up. You’ll notice errors easily when you are not reading in an expected order.

4. Showcase A Warm, Inviting Personality

How do you do this? Easily – through your writing and your visuals.  A white background, with warm colour accents is appealing. Consider that many Pinterest pins that include reds, orange, and pink colours do the best with re-pins and clicks. The same applies for blogs.

As for your writing, avoid business-like tones in your blog posts. Add a bit of personal flair through anecdotes, stories, and revelations. For example, I admitted that I’m bad with spelling mistakes. This makes me real in the eyes of the reader. They identify with the fact that I’m probably like them.

Add humor as well! Share a funny story, or a funny gif that illustrates your point. Be friendly and open and people will want to read your posts.

Brands gravitate towards working with happy people that will inspire others to try their products. So be nice and attract interest in you the person behind the blog. You’ll boost your credibility.

5. Create An About Me Page With Examples Of Past Work

Crafting a kick-ass About Me page is like creating a summary of you and your blog for brands to check out. This is the first place they will look to learn about you!

If you’ve done some work with brands, showcase it! In your About Me page, you’ve got a great opportunity to include a section on all the past work you’ve done with brands. Make sure these product review blog posts are top-notch, without spelling mistakes etc. If they need some more social shares, focus on boosting them up by asking fellow bloggers to share them out on their social networks. Fix up the images if you can to make them look great and aesthetically pleasing to the eye.

Once you’ve made all these tweaks and changes to your blog, start reaching out to public relations professionals, marketers and brand managers of the brands you like. Introduce yourself by sending a link to your blog and your About Me page and with ideas for brand partnerships. You’ll find you’ll get more Yes responses than No responses!


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