Which platform (website builder) is the best for your website?
Choosing a platform for your website can be a little overwhelming. I know because I’ve been there. Most people are biased towards WordPress and Squarespace as compared to Wix, Blogger, and Weebly. Because of that, you find yourself being inclined towards those two.
But truth is, it is really a matter of preference. Do not choose a website platform based on popularity. Go with a platform you are comfortable with, meets your needs and will still meet your needs when your business or blog grows.
There are some websites /blogs built on Wix, Weebly and Blogger doing better than those on WordPress and Squarespace. The platform alone will not bring or increase traffic but the content will.
There are a lot of website builders (& CMS) out there with different goals. I had tried out quite a number of website builders and went back and forth before making my choice. They all have their pros and cons. It is about weighing your options.That being said, let’s dive in.
Blogger is the go-to platform for beginners. It is free and very easy to use. It does not have good looking templates. If you want a modern look for your site, you would have to purchase a template. Esty has beautiful and affordable blogger templates. I actually bought mine from Esty. You get a free domain (yoursite.blogspot.com). One thing to note is Blogger disables HTTPS for custom domains. For e-commerce features, you can integrate your blog with Shopify or Ecwid.
Easy to use,
Weebly is a drag and drop website builder. It is intuitive for some and not so much for others. You don’t have to be tech-savvy to use it. It has a lot of beautiful themes that can easily be customized. Content can only be added in specific areas as compared to Wix which allows you to add content anywhere.
Free and paid plans
limited customization options
e-commerce tools available
Self-hosted WordPress is the most preferred platform for bloggers and entrepreneurs. With self-hosted WordPress, you own your site and can do with it as you please as long as you are not breaking the law. It is free. However, you have to pay for a domain and hosting. It has a bit of a learning curve. Most people do not find it user-friendly. It has a lot of themes, and plugins to enhance your site’s functionality. It has the most supportive community and almost if not every question you have has been answered on Google, Quora, and other platforms. Note that WordPress.Org (self-hosted) and WordPress.com (hosted) are not the same.
can be challenging at the beginning
has more customization options
security issues if version and plugins not updated (most hacked sites)
Wix is a drag and drop website builder. It is known as a ‘pure’ drag and drop website builder because you can add content anywhere on the website. It has a lot of themes to pick from. You just have to pick a theme close to what you want your website to look like. Wix also has an app market with a lot of useful apps that can add functionality to your website. You do not need coding skills to use it.
free and paid plans,
has more customization options,
ecommerce tools available.
Squarespace is user-friendly and very intuitive. If you need something quick it's the way to go. You can have your site ready literally in a few hours. It has clean and beautiful templates to pick from. And if you outgrow it, you can easily migrate.
eCommerce tools available
a little pricey compared to the others
can easily migrate your blog to another platform
Shopify is my go-to e-commerce platform. It was created for e-commerce. It is a DIY platform and very user-friendly. It integrates with a lot of apps and platforms which makes it easier to enhance the functionality of your store. Shopify has a good number of beautiful and clean themes to pick from. It also has a variety of payment gateways to choose from.
Before you make your decision, ask yourself these questions.
What do I need a website for?
Does the platform I want to pick have the features I need?
Does it have the ability to grow with my business?
Am I comfortable using it?
Do I have the time to learn how to work with it?
Most website platforms have either a free plan or a free trial that you can take advantage of before you decide which platform to go with. There is no one size fits all.